📅 11 July 2025
Rice Field in Ubud-Bali
Looking at Ubud-Bali, rice fields can be transformed into agricultural-based tourism areas (agrotourism) that can enhance the economy of the community. Tourism and agriculture can go hand in hand in forming a healthy ecosystem that benefits each other. In this case, there will be no overlap that harms one party for the sake of the other.
The rice fields in the Ubud-Bali area implement a terracing system in stepped contours following the topography of highlands. The Ubud-Bali rice fields are situated at an altitude of about 200-600 meters above sea level. This gives the Ubud-Bali rice field area a cooler temperature compared to other regions in Bali, making it a magnet for both local and international tourists when visiting the Island of the Gods.
These rice fields serve as a source of livelihood for the local community while also boosting tourism potential through various types of accommodations (hotels, villas, homestays, hostels) as well as various entertainment and culinary options (cafes/restaurants, nature/attraction tourism, eateries). Many accommodations and entertainment and culinary venues adopt a "Back to Nature" concept as an effort to strengthen the region's tourism sector while still considering the ecology of the surrounding environment. Generally, the visitors who come are international tourists from various parts of the world, impacting the demand for various supporting facilities and infrastructure for agricultural-based tourism.
A tourist from Serbia who came to visit the rice fields of Ubud-Bali
Bogor, as the location where PT. Suryo Riset Indonesia (PT. SRI) stands and develops, has great potential for expanding agriculture-based tourism. The highland topography of Bogor supports the growth of rice and vegetable commodities. This situation certainly needs to be carefully considered by various parties in supporting tourism that always pays attention to the environmental ecosystem so that the community's agricultural land can be empowered as a common expectation.
In line with this, PT. Suryo Riset Indonesia provides services in the environmental field to support sustainable agrotourism collaboration. This service is designed to optimize the potential of agricultural regions to make use of their natural resource wealth as a source of income and regional economic growth alongside the agricultural sector.
Writer: Tim Redaksi PT. SRI
Editor: Divisi Media Sosial PT. SRI
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